Background

When COVID-19 hit, more Filipinos were staying home and cooking their own meals. More than half of shoppers (55%) said they prepared meals and ate at home more often since the pandemic began. As they started spending more time in the kitchen, preparing three meals a day, there was a growing demand for quick and convenient meal ideas and recipes. Some consumers even reported facing meal prep fatigue, with 43% wanting to spend less time planning their meals. So it was the perfect time for Knorr to drive demand for its line of food products by marketing them as essential ingredients in simple but delicious, home-cooked dishes.