Background

Lotto NZ’s Powerball game has been enthralling the nation for over thirty years. The opportunity to win life-changing amounts of money every Saturday night has kept Kiwis perched on the edge of their seats, hoping the sequence of numbers on their yellow ticket match the numbers called on their TV screens. The magic of Lotto doesn’t stop there. With 100% of its profits going back to the community, Lotto contributes in more ways than one to enrich everyday New Zealanders’ lives. It’s a mistake to think of Lotto NZ as a ‘not for profit’. Instead, it is absolutely a ‘for profit’ as the more profit it makes, the more it gives back to 3,000 charities and community groups that rely upon its financial support. Like any commercial entity, Lotto NZ faces the same pressure: to deliver annual growth for the benefit of its major shareholders, the New Zealand public.