Title | EATQUAL |
Brand | MCDONALD'S |
Product / Service | MCDONALD'S |
Category | C07. Corporate Purpose & Social Responsibility |
Entrant | DDB MUDRA Mumbai, INDIA |
Idea Creation | DDB MUDRA Mumbai, INDIA |
PR | DDB MUDRA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Fadi Yaish | ‿ and us | Creative Direction and At Direction |
Serena Chemaly | ‿ and us | Production |
Lama Halimeh | ‿ and us | Brand manager |
Jamie kenaway | ‿ and us | Idea and Copy |
saymon Medeiros | ‿ and us | Idea |
Ryan Atkinson | ‿ and us | Design |
Magali Polverino | ‿ and us | Photography |
Rahul Mathew | Ddb Mudra Group | Creative |
Aditya Kanthy | DDB Mudra Group | Planning |
Ashish Phatak | DDB Mudra Group | Creative |
Shagun Seda | DDB Mudra Group | Creative |
Siddhesh Khatavkar | DDB Mudra Group | Creative |
Harshada Menon | DDB Mudra Group | Creative |
Vilsen Gonsalves | DDB Mudra Group | Creative |
Roy Sebastian | DDB Mudra Group | Creative |
Vivek Bhatia | DDB Mudra Group | Creative Team |
Shruti Parulekar | DDB Mudra Group | Creative Team |
Asha Deora | DDB Mudra Group | Creative Team |
Urja Patel | DDB Mudra Group | Creative Team |
Aishwarya Likhite | DDB Mudra Group | Creative |
Rahul Sharma | DDB Mudra Group | Creative |
Anurag Tandon | DDB Mudra Group | Business Management |
Murli Krishnan | DDB Mudra Group | Business Management |
Debjani Roychoudhury | DDB Mudra Group | Business Management |
Anchal Bhojwani | DDB Mudra Group | Business Management |
Gaurav Magotra | Ddb Mudra | Business Management |
Sonali Savla | DDB Mudra Group | Business Management |
Bunsi Issar | DDB Mudra Group | Business Management |
Mehak Jaini | DDB Mudra Group | Planning |
Jaiprakash Tekwani | DDB Mudra Group | Planning |
Somdatta Roychowdhuri | DDB Mudra Group | Planning |
jay Gaikwad | DDB Mudra Group | Agency Production |
Hrushikesh Inamdar | DDB Mudra Group | Agency Production |
Avadhut Hembade | QENCH STUDIOZ | Photographer |
Sunil Naik | Sunil Naik | Photographer |
Vishal Sane | Vishal Sane | Photographer |
Harshik Suraiya | Vanilla Films | Director |
Kashif Memon | Mothership Production | Producer |
2% of India’s population is disabled, that’s nearly 27 million people - more than the entire population of Australia. 27 million individuals who are routinely left out of marketing efforts, national initiatives and even the most basic experiences, because of our deep-set apathy towards the disabled. Disability is an invisible problem in India, with the government and most companies doing the bare minimum. As McDonald’s, our mission was to ‘Make Delicious Feel-Good Moments Easy For Everyone’. But when we discussed disability, we somehow only fixated on the easy i.e., access and not feel-good experience. We realised that for many people with limited upper limb mobility the feel-good burger experience probably rated zero. Our objective was to right this wrong in a way that drove true inclusivity at McDonald’s – capturing the country’s attention, improving people’s perception of our brand and inviting audiences that had long been ignored by Food Retail.