| Title | OVERSHOOT DAY |
| Brand | CHANGE |
| Product / Service | AA |
| Category | C07. Corporate Purpose & Social Responsibility |
| Entrant | CHANGE VIETNAM Ho Chi Minh City, VIETNAM |
| Idea Creation | DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Livio Grossi | Dentsu Redder | Creative Director |
| Christian Gaziamodo | Dentsu Redder | Art Director |
| Hung Vo | Dentsu Redder | Planning Director |
| Edmund Choe | Dentsu Redder | Chief Creative Officer |
| Lam Nguyen | Dentsu Redder | Account Manager |
Everyday, hour and minute, we are pushed to consume more. With the only promise to make our life better. As a result every year we consume more than our planet can offer and it is estimated that by the 29th July 2021 we will have consumed all the yearly resources. Since not many people are aware of this daunting crisis how can we spread awareness while triggering a change in behaviour? What simple decisions should we all collectively make to help move this date giving our planet time to replenish?