Title | L'OREAL STAND UP AGAINST STREET HARASSMENT |
Brand | L'OREAL |
Product / Service | L'OREAL |
Category | C07. Corporate Purpose & Social Responsibility |
Entrant | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
Idea Creation | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Dami Sidharta | M&C Saatchi Indonesia | creative output, developing the artistic design strategy that defines the company's brand |
In Indonesia at least 1 sort of sexual harassment has been reported to 82 percent women. The victims are at a loss as to how to put a stop to it. But so are the bystanders. 91 percent of us do nothing to prevent harassment from occurring around us. L'Oréal Paris also believes, because #weareworthit all Indonesian women have to #standup for sexual harassment. With Indonesia being the fourth biggest market in the world for smartphones, L'Oréal used a first-class mobile method to reach Indonesians and encourage people to take up responsibility. L'Oréal Paris believes, because #weareworthit all Indonesian women have to #Standup for sexual harassment. The campaign/goals movement's were to increase awareness about street harassment, with a goal of reaching 20 million people, and to train people about the 5D technique, with a goal of training 100,000 people by 2021.