Title | WHEN WILL SHE BE RIGHT? |
Brand | UN WOMEN AUSTRALIA |
Product / Service | GENDER EQUALITY |
Category | B03. Use of Social & Digital Platforms |
Entrant | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
Idea Creation | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
Production | RABBIT CONTENT Sydney, AUSTRALIA |
Production 2 | RABBIT CONTENT Sydney, AUSTRALIA |
Post Production | ARC EDIT Sydney, AUSTRALIA |
Post Production 2 | SONAR MUSIC Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Mark Green | The Monkeys part of Accenture Interactive | Group CEO and Co-Founder |
Scott Nowell | The Monkeys part of Accenture Interactive | Group Chief Creative Officer and Co-Founder |
Vince Lagana | The Monkeys part of Accenture Interactive | Executive Creative Director |
Connor Beaver | The Monkeys, part of Accenture Interactive | Creative Director |
Scott Zuliani | The Monkeys, part of Accenture Interactive | Creative Director |
Katie Kidd | The Monkeys, part of Accenture Interactive | Art Director |
Lizzie Wood | The Monkeys, part of Accenture Interactive | Copywriter |
Belinda Drew | The Monkeys part of Accenture Interactive | Account Management Head |
Samantha Packham | The Monkeys part of Accenture Interactive | Content Manager |
Charlotte Marshall | The Monkeys part of Accenture Interactive | Senior Planner |
Charlotte Goodsir | The Monkeys part of Accenture Interactive | Social Strategist |
Penny Brown | The Monkeys part of Accenture Interactive | Head of Production |
Tanith Williamson | The Monkeys part of Accenture Interactive | Senior Integrated Producer |
Simone O'Connor | The Monkeys part of Accenture Interactive | Senior Producer |
Claudia Brookes | The Monkeys part of Accenture Interactive | Senior Producer |
Lauren Elliot | The Monkeys part of Accenture Interactive | Design Lead |
Eva Godeny | The Monkeys part of Accenture Interactive | Digital Design Lead |
Tchaan Wilson-Townsend | The Monkeys part of Accenture Interactive | Designer |
Madeline Kelly | Rabbit | Director |
Alex Hay | Rabbit | Executive Producer |
Alex Hay | Rabbit | Executive Producer |
Lucas Jenner | Rabbit | Executive Producer |
Alex Serafini | Rabbit | Director of Production |
Phoebe Taylor | ARC Edit | Editor |
Billy Wychgel | ARC Edit | Colourist |
Viv Baker | ARC Edit | Online |
Haylee Poppi | Sonar Music, Sydney | Producer |
Peta Einberg | Peta Einberg Casting | Casting |
Although the UN is a famous global name, as a local organisation, UN Women Australia wasn’t well known, nor was its agenda: to achieve gender equality by 2030. Our job was to raise the profile of UNWA and help accelerate its agenda toward equality through awareness and donations. Objective 1: Increase YOY the total value of donations over the IWD campaign period. Objective 2: Increase YOY the number of donors over the IWD campaign period. Objective 3: Generate cultural impact for the brand and message Objective 4: Deliver $2 Million+ in Earned Media Value with $0 Media dollars. For a progressive developed nation, Australia is fraught with inequality. Australia is ranked 44th on the Global Gender Gap Index, we are a quarter century off closing the pay gap, women still do three times more unpaid care and domestic work and one in four women experience violence by an intimate partner.