Background

The strategic execution of mobile first work to create a measurable impact. This may include, but is not limited to all mobile platforms, devices and wearables. Since COVID, Singapore consumers’ preference for eCommerce has grown significantly – 70% said their online payments increased in 2020.1 This shift was particularly profound on mobile - with flourishing mobile shopping apps like Lazada and Shopee, mobile shoppers have increased from 41% pre-COVID to an astounding 93% during COVID.2 However, Singapore small businesses are still heavily reliant on physical stores. To help Singapore small business owners understand the values of eCommerce, particularly mobile commerce, we decided digital videos would be the best medium to reach our audience, to cut through other market videos and achieve impact on a small budget.