9X16 STORES

Title9X16 STORES
BrandVISA
Product / ServiceVISA
CategoryB02. Use of Mobile & Devices
EntrantBBDO SINGAPORE, SINGAPORE
Idea Creation BBDO SINGAPORE, SINGAPORE
Production PIXEL POST Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Guan Hin Tay BBDO Singapore Creative
Malcolm Wee BBDO Singapore Creative
Imran Chaudhry BBDO Singapore Creative

Background

Small businesses were hit the hardest With the inability to continue business during government mandated lockdown periods and the over-reliance on physical transactions, local businesses were hit particularly hard during COVID-19. Since Small and Medium Businesses (SMBs) account for 99% of all business in Singapore, their recovery will be crucial to the recovery of Singapore’s economy. Accelerated preference for digital payments Since COVID, 70% of Singaporeans have increased online purchases and mobile shoppers have also increased from 41% pre-COVID to an astounding 93% during COVID. This shift was particularly profound on mobile – with the flourishing mobile shopping apps like Lazada and Shopee. Visa needed to help small businesses go online to survive We recognized that for small businesses – it was digitizing or perish. A fundamental tenet of going from bricks-to-clicks is acceptance of digital payments. That’s where we could help.

Links

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