| Title | HEAVEN |
| Brand | UNION BANK OF THE PHILIPPINES |
| Product / Service | UNION BANK OF THE PHILIPPINES |
| Category | A05. Consumer Services / Business to Business |
| Entrant | FCB MANILA, THE PHILIPPINES |
| Idea Creation | FCB MANILA, THE PHILIPPINES |
| Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
| Post Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Jake Tesoro | FCB Manila | CCO |
| Rab Evangelista | FCB Manila | Concept Team |
| Meloi Cortez | FCBManila | Concept Team |
| Jelena Fajardo | FCB Manila | Concept Team |
UB had a relaunch campaign in year 2020, and awareness of the app has been growing. However, in 2021, a lot of Filipino consumers still wouldn’t see the merit of switching to UB. They still chose to stick with their problematic bank apps and simply endured the pains and hassles. So for this year’s campaign, UB wanted to acquire the next generation of clients, by challenging the Filipinos’ mindset and changing their behavior towards banking apps. UB aimed to create more impact to the consumers by engaging them and converting that engagement into business.