H FOR HANDWASHING

Gold Spike
TitleH FOR HANDWASHING
BrandLIFEBUOY
Product / ServiceHANDWASHING EDUCATION
CategoryC05. Multi-market Strategy
EntrantLOWE LINTAS Mumbai, INDIA
Idea Creation LOWE LINTAS Mumbai, INDIA
Idea Creation 2 MULLENLOWE SINGAPORE Singapore, SINGAPORE
Media Placement DIALOGUE FACTORY Mumbai, INDIA
Media Placement 2 LOWE LINTAS Mumbai, INDIA
Media Placement 3 MULLENLOWE SINGAPORE Singapore, SINGAPORE
PR MULLENLOWE SALT Singapore, SINGAPORE
PR 2 WEBER SHANDWICK Singapore, SINGAPORE
Production LOWE LINTAS Mumbai, INDIA

Credits

Name Company Position
Sagar Kapoor Lowe Lintas Creative Leader
Sarvesh Raikar Lowe Lintas Ideator and creative lead
Vinay Vinayak MullenLowe Singapore Business Leader
Sharmine Panthaky Lowe Lintas Account Management
Samir Singh Unilever Client
Kartik Chandrasekhar Unilever Client
Triveni Rajagopal Unilever Client
Parnil Sarin Unilever Client
Aarti Daryanani Unilever Client
Payal Shah Unilever Client
Aditi Wahal Unilever Client
Suzy Goulding MullenLowe Salt Singapore Advocacy Specialist
Tan Long MullenLowe Salt Singapore Advocacy Specialist
Jonathan Nienaber MullenLowe Singapore Strategic Lead
Joybroto Dutta Lowe Lintas Creative Team
Nitin Sawant Lowe Lintas Creative Team
Ben Hickey Weber Shandwick PR Team
Ujwal Sharma Weber Shandwick PR Team
Herbert Leung Weber Shandwick PR Team
Satendra Mhatre Lowe Lintas Creative Team
Ashish Kadam Lowe Lintas Creative Team
Eshwari Pandit Lowe Lintas Creative Team
Amey Pandit Lowe Lintas Creative Team
Adarsh More Lowe Lintas Account Management
Jarron Fernandes Lowe Lintas Films Lead
Zayed Peshimam Lowe Lintas Creative Team
Uday Jumle Lowe Lintas Creative Team
Yogesh Anabhavane Lowe Lintas Creative Team
Vivek Warang Lowe Lintas Creative Team
Sayed Mohammed Mustafa Lowe Lintas Creative Team
Prathamesh Kulkarni Lowe Lintas Account Management

Background

Lifebuoy was born over a hundred years ago, when infectious diseases were the primary cause of death. Armed with a mission to ‘make cleanliness commonplace’, Lifebuoy has ever since placed itself in the service of public health, actively championing good hygiene (recently, with "Help a Child Reach 5"). Today, Lifebuoy is the world's number one selling germ protection soap brand and a trusted hygiene expert. Amidst the ongoing COVID-19 pandemic, the importance of handwashing with soap was thrust into the global spotlight. Yet, although handwashing rates spiked initially, they also dramatically declined soon after. This most human characteristic has been an ongoing struggle for over a 100 years. With the world emerging from lockdowns, embedding good handwashing habits has never been more critical. It is critical for the world to commit to hand hygiene; or we risk a deadly, continuous cycle of COVID-19 and the genesis of further pandemics.

Links

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