Title | LOST VOTES |
Brand | BENNETT, COLEMAN AND COMPANY LIMITED |
Product / Service | PUBLICATIONS |
Category | C01. Brave Brands |
Entrant | BENNETT COLEMAN & CO. New Delhi, INDIA |
Idea Creation | BENNETT COLEMAN & CO. New Delhi, INDIA |
Name | Company | Position |
---|---|---|
Badal Rag | Bennett Coleman and Co. Ltd. | Brand Management |
Debadyuti Karan | Bennett Coleman and Co. Ltd. | Project & Creative Lead |
Pinaki Bhattacharya | Wunderman Thompson, India | Strategy and Planning |
Amrita Hazari | Wunderman Thompson, India | Account Management |
Siddharth Prasad | Wunderman Thompson, India | Creative Head |
Nirmalya Chakraborty | Wunderman Thompson, India | Creative (Art) |
Sanat Sinha | Wunderman Thompson, India | Strategy and Planning |
In India, while mobile numbers, bank accounts, and even income tax liabilities follow each citizen, the right to vote, a constitutional right, does not. The world’s largest democracy lost 281 million votes in the 2014 National Elections, more than the total voting population of the second-largest democracy, the USA. (Source: Election Commission of India). The standard list of reasons was given by the system –disparaging laziness, lack of interest, and cynicism. But for 70 years, not one voice had been raised against the system on this colossal loss to democracy, that no electoral reform had been introduced to make domestic migrant voting possible. It was up to The Times of India (TOI), the leader of India’s Fourth Estate, to shine a spotlight and drive change. Our objectives: •Ask citizens to demand electoral reform that would enable voting from anywhere in India. •Platform the citizens’ demand and urge bureaucracy into action
Website URL | Social Media URL