Background

Operating in one of the worst-hit industries, Glow Festival 2020 was postponed in May with no new date announced. Originally conceived as a weekend-long health and wellness festival for thousands of Glowgetters, the event had to be radically rethought as we worked around unanticipated challenges when COVID-19 restrictions came into force. So we asked ourselves: where do we glow from here? Navigating safe distancing measures, our new strategy had to be creative enough to maintain momentum. Echoing our aspirations amid unpredictable times, we came up with Glow On, an invite-only event that aimed to keep Glow Festival fresh and top-of-mind, while positioning Glow Festival and Singapore as key wellness destinations regionally.