| Title | CELEBRATING SMALLER POCKETS OF ACHIEVEMENT |
| Brand | WILLIAM GRANT & SONS |
| Product / Service | MONKEY SHOULDER |
| Category | C03. Challenger Brand Strategy |
| Entrant | IPROSPECT Sydney, AUSTRALIA |
| Idea Creation | IPROSPECT Sydney, AUSTRALIA |
| Media Placement | IPROSPECT Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jason Smith | iProspect | Client Partner |
| Flo Horwich | iProspect | Planning, Innovation, Execution |
| Zac Selby | iProspect | Programmatic Planning |
| Daniel Moran | iProspect | Programmatic Planning |
| Hamish Rose | iProspect | Execution and Reporting |
| Jack Delmonte | BWM Isobar | Creative |
| Phil Barnes | BWM Isobar | Creative |
| Carleen Ramsey | BWM Isobar | Creative |
Monkey Shoulder is made with single malts from three famous Speyside distilleries in Scotland, owned and manufactured by William Grant & Sons. It is a relatively new to market malt whiskey that is made for drink mixing, and therein lied our challenge.