Background

The skin care category is considered as one of the most important divisions within Unilever Philippines, from being considered a ‘category of the future’ to the ‘category of the now’. And with the local landscape, Unilever Skin still has a huge headroom to grow in terms of penetration and outpace the growth of the total beauty and personal care category.  As a highly fragmented category with multiple brands being supported all throughout the year, the Unilever Skin Care category aimed to accelerate its data-driven approach by gathering quality data to ensure efficient targeting and prepare for the cookie-less future.