MYNTRA FASHION SUPERSTAR

TitleMYNTRA FASHION SUPERSTAR
BrandMYNTRA
Product / ServiceMYNTRA FASHION SUPERSTAR- FASHION REALITY SHOW
CategoryC06. Long-term Strategy
EntrantSCHBANG DIGITAL SOLUTIONS Bangalore, INDIA
Idea Creation SCHBANG DIGITAL SOLUTIONS Bangalore, INDIA
Idea Creation 2 MYNTRA DESIGNS PRIVATE Bangalore, INDIA
Production MYNTRA DESIGNS PRIVATE Bangalore, INDIA
Post Production MYNTRA DESIGNS PRIVATE Bangalore, INDIA

Credits

Name Company Position
Aakruti Desai Schbang Integrated Solutions Strategist
Azha Ahammed Schbang Integrated Solutions Strategist
Harshita Singh Naruka Schbang Graphic Visualizer
Vibhu Malaviya Schbang Creative Lead
Shruti Singh Schbang Sr. Creative Strategist
Shreya Kamath Schbang Account Lead
Sneha Shah Schbang Sr. Solutions Strategist

Background

We live in a country where society plays a big role in shaping one's perspective about life. Despite its brightness, there are some who enjoy trolling people for the kind of clothes they wear, for the colour of their skin, for the way they look, and the list goes on. To tackle this, Myntra Fashion Superstar's key objective, through the show, was to address these trolls, openly break stereotypes and encourage people to believe in themselves and their choices.