Title | MYNTRA FASHION SUPERSTAR |
Brand | MYNTRA |
Product / Service | MYNTRA FASHION SUPERSTAR- FASHION REALITY SHOW |
Category | C06. Long-term Strategy |
Entrant | SCHBANG DIGITAL SOLUTIONS Bangalore, INDIA |
Idea Creation | SCHBANG DIGITAL SOLUTIONS Bangalore, INDIA |
Idea Creation 2 | MYNTRA DESIGNS PRIVATE Bangalore, INDIA |
Production | MYNTRA DESIGNS PRIVATE Bangalore, INDIA |
Post Production | MYNTRA DESIGNS PRIVATE Bangalore, INDIA |
Name | Company | Position |
---|---|---|
Aakruti Desai | Schbang | Integrated Solutions Strategist |
Azha Ahammed | Schbang | Integrated Solutions Strategist |
Harshita Singh Naruka | Schbang | Graphic Visualizer |
Vibhu Malaviya | Schbang | Creative Lead |
Shruti Singh | Schbang | Sr. Creative Strategist |
Shreya Kamath | Schbang | Account Lead |
Sneha Shah | Schbang | Sr. Solutions Strategist |
We live in a country where society plays a big role in shaping one's perspective about life. Despite its brightness, there are some who enjoy trolling people for the kind of clothes they wear, for the colour of their skin, for the way they look, and the list goes on. To tackle this, Myntra Fashion Superstar's key objective, through the show, was to address these trolls, openly break stereotypes and encourage people to believe in themselves and their choices.