Background

Operating in one of the worst-hit industries in 2020, Exceed Sports & Entertainment had to rethink plans for its Glow Festival, a two-day health and wellness festival, at a time when the pandemic hit hard. Originally scheduled for the end of May, Glow Festival 2020 was postponed with no new date announced. The unpredictability of hosting large-scale events presented unique and unanticipated challenges that made it impossible for the festival to take place as planned. Enter Glow On, a series of virtual wellness events hosted in collaboration with the Singapore Tourism Board, to extend Glow's ethos and position Singapore as a key wellness destination on the world stage. With this brand-new festival format, the goal was to continue our ethos of making health & wellness accessible to the masses. This made a nearly impossible event possible—reaching millions of people as a result.