Title | 21KM FINGER MARATHON |
Brand | PCHOME 24H SHOPPING |
Product / Service | PCHOME 24H SHOPPING |
Category | B07. 360 Integrated Brand Strategy |
Entrant | ADK TAIWAN Taipei City, TAIWAN |
Idea Creation | ADK TAIWAN Taipei City, TAIWAN |
Name | Company | Position |
---|---|---|
Richard Yu | ADK TAIWAN | CCO |
Kurt Lin | ADK TAIWAN | Executive Creative Director |
Morning Yu | ADK TAIWAN | Creative Director |
Richard Yu | ADK TAIWAN | Art Director |
Kurt Lin | ADK TAIWAN | Art Director |
Bell Bai | ADK TAIWAN | Senior Art Director |
Yuzen Lin | ADK TAIWAN | Senior Art Director |
Morning Yu | ADK TAIWAN | Copywriter |
Hall Jiang | ADK TAIWAN | Copywriter |
Jean Chou | ADK TAIWAN | Senior Account Director |
Bonnie Kuo | ADK TAIWAN | Senior Account Executive |
COVID Pandemic continues to spread globally, and Taiwan was not spared either. With the outbreak at the end of May 2021, people are asked to less go out, consumption habits changed accordingly, apparently "online shopping" becomes the best outlet for consumption. According to data released by Ministry of Economic Affairs, 47.6% of the people have switched from physical purchases to online purchases. In mid-May 2021, the performance of e-commerce order has increased up to 27.1%. PChome 24h Shopping and its marketing partner have discovered this phenomenon, and wants to seize this opportunity to increase customer shopping frequency.