Title | MEDDLE IN THE NEW ZEALAND ELECTION |
Brand | EVERY KIWI VOTE COUNTS (IVOTE) |
Product / Service | NZ ELECTION |
Category | C04. Breakthrough on a Budget |
Entrant | SPECIAL Auckland, NEW ZEALAND |
Idea Creation | SPECIAL Auckland, NEW ZEALAND |
PR | POEM GROUP Sydney, AUSTRALIA |
Production | SWEETSHOP Auckland, NEW ZEALAND |
Post Production | LIQUID STUDIOS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Tracey Lee | Every Kiwi Vote Counts | Founder / Strategic Lead |
Tony Bradbourne | Special NZ | CEO / CCO, Founder |
Michael Redwood | Special | Managing Partner |
Heath Lowe | Special | Executive Design Director |
Rory Gallery | Special NZ | Chief Strategy Officer |
Jonathan McMahon | Special NZ | Executive Creative Director |
Lisa Fedyszyn | Special NZ | Executive Creative Director |
Till Dittmers | Special NZ | Art Director |
Jack Gravatt | Special | Copywriter |
Sally Lankshear | Special NZ | Head of TV Production |
Jo Kelly | Special | Senior Producer |
Bonnie Shum | Special | Account Director |
Daisy Conroy-Botica | Special | Social & Brand Strategist |
Hamish Kuka | Special | Graphics |
Brogan Lipman | Poem | Social Media Strategist |
Angus Roberts | Poem | Social Media Strategist |
Ben Dailey | Sweetshop | Executive Producer |
Erica Llorico | Poem | PR Manager |
Matt Holmes | Poem | PR Manager |
Dave Gibson | Independent | Colourist |
Troy Goodall | Independent | Photographer |
Luke Haigh | Independent | Editor |
Adam Luxton | Sweetshop | Director Of Photography |
Kate Roydhouse | Sweetshop | Executive Producer |
Damien Shatford | Sweetshop | Director |
In July 2020, a non-partisan initiative was established to encourage overseas New Zealanders (‘Kiwi’) to participate in New Zealand’s election. Initially named iVoteNZ, it was founded on the belief that democracy only works if we are all part of it. New Zealand has one of the largest proportions of nationals living overseas, with close to one million Kiwi overseas (the majority in Australia). As nearly another 20% of the country’s 5M population, you would certainly want to have their input on the future of the country. The ingoing client brief: Develop a communications campaign to increase the number of overseas Kiwi’s voting in New Zealand’s 2020 Election. The objectives: - Create maximum reach, cut-through and engagement - Increase overseas voting - Increase overseas voting impact