Title | POND'S X COSMO PINKLAB: CREATING FUN AND BEAUTIFUL TRANSFORMATIONS |
Brand | UNILEVER PHILIPPINES |
Product / Service | POND'S |
Category | B06. Tech-led Strategy |
Entrant | MINDSHARE PHILIPPINES Taguig, THE PHILIPPINES |
Idea Creation | MINDSHARE PHILIPPINES Taguig, THE PHILIPPINES |
Media Placement | MINDSHARE PHILIPPINES Taguig, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Veronica Valencia | Mindshare Philippines | Media Planner |
In the Philippines, the beauty and personal care category has been growing faster versus previous years, with different skin care brands launching new product innovations continuously. Given the plethora of skincare options, Filipinas tend to get confused on the best products for their skin type. Thus, resorting to trial and error. Pond’s is the number one skin care brand in the country, and in order to keep up with the trends and the variety of other competitors, the brand continues to release new product innovations from time to time and tries to maintain a young, fun and vibrant vibe to be relevant to its target audience Apart from its own product portfolio, Pond’s also continue to innovate on ways to easily engage and expand the business online to meet the growing demands of the consumers.