Background

Autodesk, a leading global design & technology software provider, was looking to increase market share in Asia in the face of stiff competition from local and global competitors. With a presence in 7 different Asian markets, Autodesk faced difficulties getting traction from their performance marketing activities due to the vastly different media landscape and consumer behaviours. In addition, a lack of in-depth visibility and understanding of local market conditions made it difficult for Autodesk to navigate the local nuances. To maximize brand adoption and improve ROAS, we worked with Autodesk to revamp the regional performance strategy for PPC & Display and optimize budget allocations and performance. Later, our objectives would expand into a far more strategic brief, looking at how to improve Autodesk’s internal infrastructure to understand consumers, develop multichannel strategy and drive consistent performance across nuanced regions in APAC.