#MASKMARRIESVACCINE

Title#MASKMARRIESVACCINE
BrandGERAKAN PAKAI MASKER
Product / ServiceGERAKAN PAKAI MASKER
CategoryA06. Not-for-profit / Charity / Government
EntrantPT. HUTCHISON 3 INDONESIA Jakarta, INDONESIA
Idea Creation H-THREE Jakarta, INDONESIA

Credits

Name Company Position
Shafiq Muljanto H Three General Manager
Redy Pramandjaya H Three Creative Director
Ahmad Afif Nugroho H Three Creative Group Head
Fery Gunawan H Three Art Director
Glenn Valian H Three Art Director
Shara Viaticara H Three Art Director
Shabrina Anjasputri H Three Copywriter
Marsha Febianika H Three Copywriter
Tiara Pohan H Three Strategic Planner
Irsyad Sidharta H Three Producer
Adinda Rulla H Three Account Executive
Hadi Purnama H Three Graphic Designer
Ade Ginanjar H Three Graphic Designer

Background

2021 was the worse year for Indonesia’s Covid-19 situation, especially in July where the daily new cases reached 54,000 and the loss of loved ones, friends and family became daily news. In August 2021, it was expected that 70 million people will get vaccinated. The high number has made Indonesians over confident of the situation resulted in people letting their guard down and decided that it was unnecessary to wear a mask. Hence, Gerakan Pakai Masker (Wearing Mask Movement) an NGO focusing on increasing the importance of mask wearing had to come to the rescue and deliver the importance of wearing a mask, with or without vaccine!