| Title | PLASTIC UPCYCLING PROJECT_YELLOW EDITION |
| Brand | KB KOOKMIN CARD |
| Product / Service | KB KOOKMIN CARD |
| Category | C07. Corporate Purpose & Social Responsibility |
| Entrant | CHAI COMMUNICATION Seoul, SOUTH KOREA |
| Idea Creation | CHAI COMMUNICATION Seoul, SOUTH KOREA |
| Production | KI EOK Seoul,Korea, SOUTH KOREA |
| Post Production | LITTLETHEATER Seoul,Korea, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Lee Yeonho | CHAI Communication | Strategy Planning |
| Kim Taehyeong | CHAI Communication | Creative Director |
| Kim Taejin | CHAI Communication | Strategy Planning |
| Kim Mingyu | CHAI Communication | Strategy Planning |
| Jeon Gilwon | CHAI Communication | Strategy Planning |
| Lee Jeongeun | CHAI Communication | Strategic Planning |
| Kim Seonjung | CHAI Communication | Strategy Planning |
| Kim Hyangri | CHAI Communication | Copywritier |
| Park Jonghyeok | CHAI Communication | Copywriter |
| Kim Daesik | CHAI Communication | Art Director |
| Kim Hohyeong | CHAI Communication | Art Director |
| Kim Dongho | Produced by ㄱ | Director |
| Kim Jiseong | Produced by ㄱ | Director Of Photography |
| Kil Hyojin | Produced by ㄱ | Executive Producer |
| Yu Beomjun | Produced by ㄱ | Planner |
| Jang Yujeong | Produced by ㄱ | Line PD |
Due to recent COVID-19, the severity of plastic wastes is aggravating worldwide as the use of disposable products has soared. Amid these issues, as a credit card company, KB Kookmin Card paid attention to 8 million-discarded plastic cards that are thrown way every year. As a result, we considered the way to up-cycle discarded plastic cards in order to voluntarily draw the sympathy and interest from customers, instead of delivering a simple one-time message.