Title | ACTISEF SOAP LAUNCH |
Brand | ACTISEF |
Product / Service | ANTIBACTERIAL SOAP |
Category | C03. Challenger Brand Strategy |
Entrant | MPOWER Dhaka, BANGLADESH |
Idea Creation | MPOWER Dhaka, BANGLADESH |
Media Placement | MPOWER Dhaka, BANGLADESH |
PR | MPOWER Dhaka, BANGLADESH |
Production | HALF STOP DOWN Dhaka, BANGLADESH |
Post Production | HALF STOP DOWN Dhaka, BANGLADESH |
Name | Company | Position |
---|---|---|
Tushar Kumar Karmakar | Hemas | Client Lead |
Tusnuva Ahmed | mpower | Account Lead |
Mohammad Arif | mpower | Team Lead |
Zaheen Muhtasim | mpower | Strategy Lead |
Tahrima Ahmed | mpower | Media Planner |
Syful Akbar Khan | mpower | Creative Direction |
Md Mehedi Hasan | mpower | Creative Design |
Protik Deb Amit | mpower | Digital Planner |
Md. Ehsun -Uz-Zaman | mpower | Buying Lead |
Md. Mushfiq Ahmed | mpower | Campaign Execution |
Nishat Tasnim | mpower | Media Planner |
Amitabh Reza Chowdhury | Half Stop Down | TVC Direction |
Shahidul Islam | Half Stop Down | Creative Direction |
Hygiene factors became one of the vital concerns during the new normal phase when people started going out of home for their livelihood 35% peoples per day income is below $1.90. Commonly antibacterial soaps were 30% higher rather than the toilet soap which was less affordable for the underprivilege people. Hemas launched a new antibacterial soap “Actisef” which was less competitive price for the those people who can easily afford. As a challenger brand Actisef wanted to create maximum awareness within very limited budget with the integration of media where many people from the lower get to know about this. In Bangladesh Television has 86% and Online holds 47% media exposures. So, to maximizing reaching within very short period was the priority task and increase the hygiene soap userbase with affordable price by outbidding the leader brands.
Social Media URL | Social Media URL | Social Media URL