Title | DAVID'S UNUSABLES |
Brand | MOTOR NEURONE DISEASE ASSOCIATION |
Product / Service | CHARITY |
Category | A06. Not-for-profit / Charity / Government |
Entrant | SPECIAL Auckland, NEW ZEALAND |
Idea Creation | SPECIAL Auckland, NEW ZEALAND |
Media Placement | SPECIAL Auckland, NEW ZEALAND |
PR | SPECIAL Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Carl Sunderland | Motor Neurone Disease New Zealand | CEO |
Emily King | Motor Neurone Disease New Zealand | Communications Specialist |
Lisa Fedyszyn | Special NZ | Executive Creative Director |
Jonathan McMahon | Special NZ | Executive Creative Director |
Arnya Karaitiana | Special | Creative Director |
Tom Johnson | Special | Senior Copywriter |
Kimberley Scott | Special | Art Director |
Kelly Grindle | Special | Head of PR and Influence |
Briar Rowsell | Special | Media Director |
Isabeau Brimeau | Special | Senior Business Manager |
Priyanka Patel | Special NZ | Group Business Director |
Jen Wood | Special | Integrated Producer |
Gavin Le Claire | Special | Studio Manager |
Ky Lee | Special | Designer |
Carolyn Ihaia | Special | Studio Artworker |
Steve Gulik | The Post Office | Producer and DOP |
Alexander Gandar | The Post Office | Director |
Imagine being locked in a body that can’t move, Speak, swallow, hug, hold, and eventually breathe, all in a span of month while your mind stays sharp. Motor Neurone Disease is a brutal disease and NZ has one of the world’s highest mortality rates from it. Despite this, it’s a disease that has low levels of awareness and understanding compared to other illnesses. It’s important for MND to tackle this because the higher the profile of the charity, the higher the likelihood of them getting access to increased levels of support, funding, and research, to benefit those living with MND. To address this, MND concentrate their efforts to the month of June (MND Awareness Month) to make as much of an impact as possible. This is where we come in – we were tasked with finding a creative way to cut through and help raise awareness and understanding for MND.