Title | KFC: THE GROWTH OF COLONEL KI |
Brand | YUM CHINA |
Product / Service | KFC |
Category | C06. Long-term Strategy |
Entrant | MINDSHARE CHINA Shanghai, CHINA |
Idea Creation | MINDSHARE CHINA Shanghai, CHINA |
Media Placement | MINDSHARE CHINA Shanghai, CHINA |
Production | MINDSHARE CHINA Shanghai, CHINA |
Post Production | MINDSHARE CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Bolin Wang | Mindshare China | Team Lead |
Yi Liu | Mindshare China | Team Lead |
Stanley Tao | Mindshare China | Campaign Lead |
Nicholas Short | Mindshare China | Case Study |
Kathy Ren | Mindshare China | Content Manager |
Chandler Liu | Mindshare China | Content Manager |
Collin Du | Mindshare China | Content Manager |
Jessia Zhu | Mindshare China | Content Supervisor |
Yuki Zhao | Mindshare China | Content |
Carey Wang | Mindshare China | Client Lead |
Erika Lin | Mindshare China | Account Lead |
Sara Xue | Yum China | Client |
Chaos Kui | Yum China | Client |
Carol Wu | Yum China | Client |
Clare Zhang | Yum China | Client |
Over the last decade, eSports has become China’s hottest pastime. As a pioneer in China’s eSports world, KFC needed to transform itself from a sponsor into an organic stakeholder in this world, driving business via the creation of life-time value consumers.