| Title | CARE LIVES ON |
| Brand | P&G |
| Product / Service | VICKS INDIA |
| Category | C06. Long-term Strategy |
| Entrant | PUBLICIS SINGAPORE Singapore, SINGAPORE |
| Idea Creation | PUBLICIS SINGAPORE Singapore, SINGAPORE |
| PR | 20:20 MSL Mumbai, INDIA |
| Production | MEMESYS CULTURE LAB Bambolim, INDIA |
| Post Production | MEMESYS CULTURE LAB Bambolim, INDIA |
| Name | Company | Position |
|---|---|---|
| Kalpesh Patankar | Leo Burnett Dubai | Chief Creative Officer |
| Rafael Augusto | Leo Burnett Dubai | Creative Direction, Concept, Art Direction |
| Farhan Siddiqui | Leo Burnett Dubai | Concept, Script & Copywriting |
| Aditi Shah | Leo Burnett Dubai | Concept, Art Direction |
| Shadi Kermasho | Leo Burnett Dubai | Head Of Arabic |
| Haytham Lamah | Leo Burnett Dubai | Arabic Copywriting |
| Mohamed Bareche | Publicis Communications | Creative PR & Support |
| Pooja Beri | Leo Burnett Dubai | Strategy |
| Lama Mosallem | Leo Burnett Dubai | Planning |
| Shereen Mustafa | Leo Burnett Dubai | Head of Production |
| Judy Lamaa | Leo Burnett Dubai | Producer |
| Dan Newton | Leo Burnett | Social Media Editing |
| Samer Shoueiry | Publicis Communications | CDO & CEO |
| Joelle Jammal | Leo Burnett Dubai | Deputy Managing Director |
| Sonal Chaddha | Leo Burnett Dubai | Client Servicing |
| Soraya Jomaa | Leo Burnett Dubai | Client Servicing |
| Vikram Krishna | Emirates NBD | Client |
| Moadh Bukhash | Emirates NBD | Client |
| Mai Cheblak | Emirates NBD | Client |
| Wajd Al Hashmi | Emirates NBD | Client |
| Nalle Sjöblad | Deja Vu | Film Director |
| Pasi Pauni | Deja Vu | Director of Photography |
| Manasvi Gosalia | Deja Vu | Executive Producer |
| Steve Gergess | Deja Vu | Film Production |
| Kaan Acemi | Deja Vu | Film Production |
| Ogan Kockan | Deja Vu | Film Production |
| Mary bou Akl | Deja Vu | Film Post Production |
| Arzu Kadak | Deja Vu | Film Production Designer |
| Cem Ece | Deja Vu | Film Production Designer |
| Secilay Dogan | Deja Vu | Film Production Wardrobe Stylist |
| Kharmel Cochrane | Deja Vu | Film Casting |
| Tugce Sagmanlı | Deja Vu | Film Casting |
| Akseli Soini | Deja Vu | Film Music & Sound Design Composition |
| Johannes Salonen | Deja Vu | Film Editing |
| Rizwan Maple | Deja Vu | Film Editing |
| Petri Falkenberg | Deja Vu | Color Grading |
| Grade One Helsinki | Deja Vu | Color Grading |
| Pradosh Chandran | Deja Vu | Online & Retouching |
| Kevin Vincent | Deja Vu | Online & Retouching |
| Shutterstock Images | Shutterstock.com | Images for social |
| Ahmed Youniz aka Fizo | Meta MENA | Creative Agency Partner |
| Dana El Zein | Meta MENA | Creative Agency Partner |
| Leen Fakhreddin | Meta MENA | Creative Agency Partner |
| Ajay Thrivikraman | Publicis Singapore | Chief Creative Officer |
| Mihir Dhairyawan | Publicis Singapore | Creative Director |
| Sharmista Nagarkatti | Publicis Singapore | Business Director |
| Shirlie Alexis Tay | Prodigious Singapore | Executive Producer |
| Satya Dalal | Publicis Singapore | Sr. Art Director |
| Jess Geli | Publicis Singapore | Sr. Account Director |
| Sophie Ow | Publicis Singapore | Sr. Account Executive |
| Natalie VanderVorst | Publicis Singapore | EVP, Global Clients |
| Jordan Price | Publicis Singapore | Planner |
| Hui Chong Yong | Publicis Singapore | Planner |
| Anand Gandhi | Memesys Culture Lab | Director |
| Zain Memon | Memesys Culture Lab | Executive Producer |
| Shreya Dudheria | Memesys Culture Lab | Producer |
| Ruchita Shah | 20:20 MSL | EVP/Lead |
| Jeunelle Rebello | 20:20 MSL | Senior Manager |
| Pemiya Gandhi | 20:20 MSL | Sr. Executive |
| Ekta Joshi | 20:20 MSL | Sr. Executive |
What started as a campaign has today grown into a movement across three continents to reinstate the power of care and champion more care in the world. Now in its fourth year, the goal of #TouchOfCare is always to bring real-life extraordinary stories of care to the fore, with the hope that it would inspire and move others to reciprocate their care to those who need it most.