| Title | CARE LIVES ON |
| Brand | P&G |
| Product / Service | VICKS INDIA |
| Category | C01. Brave Brands |
| Entrant | PUBLICIS SINGAPORE Singapore, SINGAPORE |
| Idea Creation | PUBLICIS SINGAPORE Singapore, SINGAPORE |
| PR | 20:20 MSL Mumbai, INDIA |
| Production | MEMESYS CULTURE LAB Bambolim, INDIA |
| Post Production | MEMESYS CULTURE LAB Bambolim, INDIA |
| Name | Company | Position |
|---|---|---|
| Ajay Thrivikraman | Publicis Singapore | Chief Creative Officer |
| Mihir Dhairyawan | Publicis Singapore | Creative Director |
| Sharmista Nagarkatti | Publicis Singapore | Business Director |
| Shirlie Alexis Tay | Prodigious Singapore | Executive Producer |
| Satya Dalal | Publicis Singapore | Sr. Art Director |
| Jess Geli | Publicis Singapore | Sr. Account Director |
| Sophie Ow | Publicis Singapore | Sr. Account Executive |
| Natalie VanderVorst | Publicis Singapore | EVP, Global Clients |
| Jordan Price | Publicis Singapore | Planner |
| Hui Chong Yong | Publicis Singapore | Planner |
| Anand Gandhi | Memesys Culture Lab | Director |
| Zain Memon | Memesys Culture Lab | Executive Producer |
| Shreya Dudheria | Memesys Culture Lab | Producer |
| Ruchita Shah | 20:20 MSL | EVP/Lead |
| Jeunelle Rebello | 20:20 MSL | Senior Manager |
| Pemiya Gandhi | 20:20 MSL | Sr. Executive |
| Ekta Joshi | 20:20 MSL | Sr. Executive |
What started as a campaign has today grown into a movement across three continents to reinstate the power of care and champion more care in the world. Now in its fourth year, the goal of #TouchOfCare is always to bring real-life extraordinary stories of care to the fore, with the hope that it would inspire and move others to reciprocate their care to those who need it most.