| Title | SMARTCARA PERFORMANCE MODULAR VIDEO AD |
| Brand | SMARTCARA |
| Product / Service | PRODUCT FOR FOOD WASTE DISPOSAL |
| Category | A01. Consumer Goods |
| Entrant | PENTACLE Seoul, SOUTH KOREA |
| Idea Creation | PENTACLE Seoul, SOUTH KOREA |
| Media Placement | PENTACLE Seoul, SOUTH KOREA |
| Production | PENTACLE Seoul, SOUTH KOREA |
| Post Production | PENTACLE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jayoung Park | PENTACLE | Media planning |
| Simon Cha | Pentacle | Chief Creative Officer |
| Danny Kim | Pentacle | Executive Creative Director |
| Hye jung Lee | Pentacle | COPYWRITER |
| Woo chul Kang | Pentacle | Copywriter |
| HanBi Han | Pentacle | COPYWRITER |
| Goyu Han | Pentacle | ART DIRECTOR |
| Yae Jin Park | Pentacle | ART DIRECTOR |
| David Kim | Pentacle | STRATEGIC PLANNING DIRECTOR |
| Seung Tae Lee | Pentacle | STRATEGIC PLANNING MANAGER |
| Sungjun Woo | Pentacle | STRATEGIC PLANNER |
| Hyunsu Kim | Pentacle | STRATEGIC PLANNER |
| Nayoung Kim | Pentacle | MEDIA PLANNING DIRECTOR |
| Haneul Jang | Pentacle | MEDIA PLANNING MANAGER |
| Jangyoon Choi | Pentacle | MEDIA PLANNER |
Advertising in the digital age does not end on-air. However, video ads that have already been created cannot be re-created due to low efficiency, and it is difficult to correct them right away like DA. The questions of “is it possible to improve efficiency while freely modifying and editing digital video ads?” has started this campaign.