I WISH YOU WERE A NON-SMOKER(NODAM TAG)

TitleI WISH YOU WERE A NON-SMOKER(NODAM TAG)
BrandMINISTRY OF HEALTH AND WELFARE
Product / ServiceANTISMOKING CAMPAIGN
CategoryA06. Not-for-profit / Charity / Government
EntrantHS AD Seoul, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA
Media Placement HS AD Seoul, SOUTH KOREA
Production HS AD Seoul, SOUTH KOREA

Credits

Name Company Position
Dong Hyun Kim HS Ad Creative Directing
ByeongGil Kang HS Ad Copy Writing
dohun Kim HS Ad Art Directing
Eunseon Kim HS Ad Art Directing
Won Jun Nam HS Ad Copy Writing
jungha jang HS Ad Art Directing

Background

Smoking teenagers grow up to be habitual smokers. - 88% of the adult smokers start smoking before they turn 18 (2012, US Surgeon General Report) Quitting smoking is very hard while preventing it isn’t. The government and educational institutions have made regulations and hosted various public campaigns in order to lower the smoking rate among the teenagers. Targeting teenage group, however, needs a more sharpened approach. Friends are one of the strongest influences during their teenage years. To eradicate adolescent smoking, it would be best if the teenagers themselves open up to each other and deliver the anti-smoking message.

Links

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