Title | I WISH YOU WERE A NON-SMOKER(NODAM TAG) |
Brand | MINISTRY OF HEALTH AND WELFARE |
Product / Service | ANTISMOKING CAMPAIGN |
Category | A06. Not-for-profit / Charity / Government |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Media Placement | HS AD Seoul, SOUTH KOREA |
Production | HS AD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Dong Hyun Kim | HS Ad | Creative Directing |
ByeongGil Kang | HS Ad | Copy Writing |
dohun Kim | HS Ad | Art Directing |
Eunseon Kim | HS Ad | Art Directing |
Won Jun Nam | HS Ad | Copy Writing |
jungha jang | HS Ad | Art Directing |
Smoking teenagers grow up to be habitual smokers. - 88% of the adult smokers start smoking before they turn 18 (2012, US Surgeon General Report) Quitting smoking is very hard while preventing it isn’t. The government and educational institutions have made regulations and hosted various public campaigns in order to lower the smoking rate among the teenagers. Targeting teenage group, however, needs a more sharpened approach. Friends are one of the strongest influences during their teenage years. To eradicate adolescent smoking, it would be best if the teenagers themselves open up to each other and deliver the anti-smoking message.