Title | PERFORMANCE ENHANCING MUSIC |
Brand | SAMSUNG |
Product / Service | SAMSUNG |
Category | B05. Partnerships & Sponsorship |
Entrant | CHE PROXIMITY Sydney, AUSTRALIA |
Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
Production | REVOLVER Sydney, AUSTRALIA |
Production 2 | RESONANCE - SONIC BRANDING Sydney, AUSTRALIA |
Production 3 | BIG SYNC MUSIC Sydney, AUSTRALIA |
Post Production | THE GLUE SOCIETY STUDIOS Sydney, AUSTRALIA |
Additional Company | THE GLUE SOCIETY Sydney, AUSTRALIA |
Additional Company 2 | CITIZEN JANE CASTING Sydney, AUSTRALIA |
Additional Company 3 | SONG ZU Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin McLeod | CHEP Network | Chief Creative Officer |
Justin Ruben | CHEP Network | Executive Creative Director |
Richard Shaw | CHEP Network | Creative Director |
Jeremy Hogg | CHEP Network | Creative Director |
Daniel Smith | CHEP Network | Senior Art Director |
Ernie Ciaschett | CHEP Network | Senior Copywriter |
Tash Johnson | CHEP Network | Head of Strategic Production |
Sophia Tubby | CHEP Network | Executive Producer |
Jonny Berger | CHEP Network | Managing Partner |
Grace Vizor | CHEP Network | Group Account Director |
Peter Thomas | CHEP Network | Account Director |
Raisa Mushrafi | CHEP Network | Senior Account Manager |
Mike Deane | CHEP Network | Chief Media Officer |
Tim Russell | CHEP Network | Head of Communications Planning Media |
Alex Connell | CHEP Network | Communications Planning Director |
Elizabeth Lonsdale | CHEP Network | Investment Director |
Sue Lau | CHEP Network | Senior Addressable Manager |
Amanda Bodagh | CHEP Network | Investment Trader |
Andrea Quach | CHEP Network | Ad Ops Manager |
Tim McPherson | CHEP Network | Head of Art |
Charlotte Bruton | CHEP Network | Head of Mixed Reality |
Mary Anne Truong | CHEP Network | Operations Director |
Natasha Brack | Edelman | Director & Group Head of Technology |
Thom Landers | Edelman | Associate Director |
Jonathan Kneebone | The Glue Society | Director |
Michael Ritchie | Revolver | Managing Director/Co-Owner |
Pip Smart | Revolver | Executive Producer/Co-Owner |
Jasmin Helliar | Revolver | Executive Producer |
Cathy Rechichi | Revolver | Producer |
Jordan Maddocks | Revolver | Director of Photography |
Luke Crethar | The Glue Society | Editor |
Scott Stirling | The Glue Society | Post Producer |
Andy Clarkson | The Glue Society | Grade |
Viv Baker | The Glue Society | Online |
Samsung was signed on to be an official sponsor of the Australian Olympic team. We saw this as an opportunity to shift perceptions of Samsung, from being cold and techy to being true supporters of Australians. However, research told us that as a first time sponsor, we needed to leverage and activate this sponsorship beyond simply naming rights and ad placements in order to maximise the effectiveness. The objective was clear; how can we add value to Australians during the Olympics beyond our official sponsorship activity?