| Title | OLYMPICS |
| Brand | OYO |
| Product / Service | OYO |
| Category | B03. Use of Social & Digital Platforms |
| Entrant | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
| Idea Creation | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
| Production | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Mayur Hola | OYO Hotels & Homes Pvt. Ltd. | Creative conceptualisation & supervision |
| Prateek Suri | OYO Hotels & Homes Pvt. Ltd. | Creative supervision |
| Sanghamitra Chakraborty | OYO Hotels & Homes Pvt. Ltd. | Implementation & supervision |
| Rajat Agarwal | OYO Hotels & Homes Pvt. Ltd | Design conceptualization and supervision |
| Nishant Jayaswal | OYO Hotels & Homes Pvt. Ltd | Strategy planning |
| Adityajit Shergill | OYO Hotels & Homes Pvt. Ltd | Copy Support |
| Mohammad Azad | OYO Hotels & Homes Pvt. Ltd. | Design Support |
| Sunil Kumar | OYO Hotels & Homes Pvt. Ltd | Design Support |
| Udit Gaur | OYO Hotels & Homes Pvt. Ltd | Copy Support |
| Vedika Duggal | OYO Hotels & Homes Pvt. Ltd | Copy Support |
Tokyo 2020 was one of the biggest sporting events this year. Some of the biggest brands sponsor the events and even more latch on the air space to drive recall and engagement. With the Olympics offering a variety of sports, it gives people a wide range of sports to choose from. They follow their events and cheer for the players which they understand and have an affinity towards. The brief was simple: how can OYO, a brand that transformed budget hospitality with technology, get noticed with print media to drive consideration during the Tokyo 2020 season.