| Title | BUHUNDEI |
| Brand | WWF |
| Product / Service | MONGOLIAN SAIGA (CRITICALLY ENDANGERED SPECIES) |
| Category | A06. Not-for-profit / Charity / Government |
| Entrant | VIRAL PARTNERS Ulaanbaatar, MONGOLIA |
| Idea Creation | VIRAL PARTNERS Ulaanbaatar, MONGOLIA |
| Media Placement | VIRAL PARTNERS Ulaanbaatar, MONGOLIA |
| PR | VIRAL PARTNERS Ulaanbaatar, MONGOLIA |
| Production | VIRAL PARTNERS Ulaanbaatar, MONGOLIA |
| Post Production | VIRAL PARTNERS Ulaanbaatar, MONGOLIA |
| Name | Company | Position |
|---|---|---|
| Ninjmaa Batsukh | Viral Partners | Creative Director, Copywriter |
| Dovdonbalbar Togtokh | Viral Partners | Strategist |
| Dashnyam Ganbaatar | Viral Partners | Photographer, Creative Assistant |
| Batbileg Bilegsaikhan | Viral Partners | Head of Designer |
| Bud Lkhagvasuren | Viral Partners | Cinematographer |
| Amarsanaa Ravdansambuu | Viral Partners | Cinematographer |
| Sanjsuren Khurleekhuu | Freelancer | As Buhundei |
| Burenbayar Oidovdorj | Viral Partners | Production Assistant |
| Dulguun Ganbat | Viral Partners | Creative Assistant |
| Sunduisuren Ginjildorj | Viral Partners | Creative Assistant |
The Mongolian saiga is a critically endangered antelope with a history of over 10 million years. Recent events such as infectious disease, harsh winter, illegal hunting, and food shortage have devastated the population of the Mongolian saiga by 70%, reducing their numbers to only 5,070. (As of January 2020) The Mongolian saiga needed the help of Mongolians to develop a unified policy to protect them. But most Mongolians didn't even know that the Mongolian saiga was endangered or even existed. Therefore we need to introduce the Mongolian saiga back to Mongolians.