| Title | KFC: THE GROWTH OF COLONEL KI |
| Brand | YUM CHINA |
| Product / Service | KFC |
| Category | C06. Long-term Strategy |
| Entrant | MINDSHARE CHINA Shanghai, CHINA |
| Idea Creation | MINDSHARE CHINA Shanghai, CHINA |
| Media Placement | MINDSHARE CHINA Shanghai, CHINA |
| Production | MINDSHARE CHINA Shanghai, CHINA |
| Post Production | MINDSHARE CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Bolin Wang | Mindshare China | Team Lead |
| Yi Liu | Mindshare China | Team Lead |
| Stanley Tao | Mindshare China | Campaign Lead |
| Nicholas Short | Mindshare China | Case Study |
| Kathy Ren | Mindshare China | Content Manager |
| Chandler Liu | Mindshare China | Content Manager |
| Collin Du | Mindshare China | Content Manager |
| Jessia Zhu | Mindshare China | Content Supervisor |
| Yuki Zhao | Mindshare China | Content |
| Carey Wang | Mindshare China | Client Lead |
| Erika Lin | Mindshare China | Account Lead |
| Sara Xue | Yum China | Client |
| Chaos Kui | Yum China | Client |
| Carol Wu | Yum China | Client |
| Clare Zhang | Yum China | Client |
Over the last decade, eSports has become China’s hottest pastime. As a pioneer in China’s eSports world, KFC needed to transform itself from a sponsor into an organic stakeholder in this world, driving business via the creation of life-time value consumers.