13865 BLACK DOTS AND 2 RED DOTS.

Bronze Spike

Case Film

Presentation Image

Title13865 BLACK DOTS AND 2 RED DOTS.
BrandNAGASAKI SHIMBUNSHA
Product / ServiceNAGASAKI SHIMBUN
CategoryC01. Local Brand
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
Media Placement 2 DENTSU KYUSHU Fukuoka, JAPAN
Production PLUG LTD Tokyo, JAPAN
Additional Company NAGASAKI SHIMBUNSHA, JAPAN

Credits

Name Company Position
Tomoyuki Torisu DENTSU INC. Creative Director
Rio Ebato DENTSU INC. Art Director
Tomoyuki Torisu DENTSU INC. Copywriter
Mitsuhiro Hayashida NAGASAKI UNIVERSITY RECNA Copywriter
Yoshihiro Yarita Plug Ltd. Designer
Sakura Takasaka Plug Ltd. Designer
Masanobu Takamura DENTSU KYUSHU INC. Producer
Hiroaki Eguchi DENTSU KYUSHU INC. Producer

Translation. Provide a full English translation of any text.

As long as nuclear weapons exist, there is a risk that they will be used. *The red dots indicate the number of used nuclear weapons in armed conflict, whereas the black dots indicate the number of existing nuclear weapons in the world (13,865 as of January 2020, SIPRI TEARBOOK).

Please tell us about the brand in relation to the locality or market where the product / service is distributed

For Nagasaki, August 9 is the Atomic Bomb Memorial Day. The Nagasaki Peace Memorial Ceremony is held annually and is broadcast live. However, Nagasaki faces an urgent matter. 76 years have passed since the end of the war and war survivors are aging. How to pass on the memory and experience of the atomic bomb, as well as increasing public’s attention on nuclear weapons have become top priorities. In addition, this year’s August 9 was the day after the closing ceremony of the Tokyo Olympics. Although Nagasaki mourns every year the loss brought by the war, there is a fear that the importance of this day is being forgotten by others.