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The country’s leading English daily- the Times of India- designed the 'Trust of India' campaign to remind readers and introduce potential readers to its rich journalistic legacy. A legacy of credibility, balance and fearlessness. In times of fake news, partisan reporting and generally sensational tone of media, this legacy is even more relevant today. What made the campaign truly Indian was the use of the iconic ‘Common Man’- the protagonist character that was created by India’s most celebrated satirical cartoonist- R.K. Laxman. The daily cartoon strip appeared in the newspaper for six decades. The character represented the common man who observed the politics and social mores of a chaotically growing India. Though the cartoon was discontinued in 2010, it has a special place in the hearts of millions of Indians. A Common Man cartoon was created for each contemporary story that brought alive the journalistic values of the newspaper.