Product / ServiceGOOGO GREEN
CategoryA01. Consumer Goods
Idea Creation OGILVY Bangkok, THAILAND


Name Company Position
Nopadol Srikieatikajohn Ogilvy Thailand Art Director
Gumpon Laksanajinda Ogilvy Thailand Art Director
Worarit Boonpirom Ogilvy Thailand Art Director
Sittichoke Somkiatcharoen Ogilvy Thailand Art Director
Thanachai Shavitranuruk Ogilvy Thailand Copywriter
Sasirin Borwornchokchai Ogilvy Thailand Client Service

Cultural / Context information for the jury

Goo Go Green is the leading company for plastic wraps in the Thai market, with a notable product line of food films for household. Its purpose is, “with the latest technology, we want to disrupt the market by setting a new belief on purchasing criteria for cling film – tensile but also tough.” The ad series were created to shift the perception of quality cling film. We utilized the exaggerations of ‘Glimpses of the body’ by common Thai household insects from the food’s point of view – the head, eyes, legs and wings of the Fly, Ant and Cockroach. White dominates the ad to create the illusion of hygiene, with a premium product and minimalist feel. The ad aims to communicate that stale food may not be the only reason for diarrhea, but the insects can transport various bacteria into our food.