Title | VEGGIES. |
Brand | OCBC |
Product / Service | OCBC CARES |
Category | A05. Consumer Services / Business to Business |
Entrant | GOODFELLAS Singapore, SINGAPORE |
Idea Creation | GOODFELLAS Singapore, SINGAPORE |
Production | GOODFELLAS Singapore, SINGAPORE |
Additional Company | OVERSEAS CHINESE BANKING CORPORATION Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Malek Ghorayeb | Leo Burnett Beirut | Chief Creative Officer - Campaign Supervision |
Nada Abi Saleh | Leo Burnett Beirut | Managing Director - Campaign Supervision |
Natasha Maasri | Leo Burnett Beirut | Executive Creative Director - Developed initial idea & led overall campaign execution |
Rana Khoury | Leo Burnett Beirut | Creative Director - Developed initial idea & led overall campaign execution |
Farah El Beaini | Leo Burnett Beirut | Communications Supervisor - Developed initial idea & led overall campaign execution & Led Media & PR amplification |
Grace Kassab | Leo Burnett Beirut | Associate Creative Director - Developed initial idea and led on Arabic writing |
Carl Kaed | Leo Burnett Beirut | Senior Art Director - Design Lead & Execution |
Orson Baz | Leo Burnett Beirut | Digital & Social Media Director - Digital planning & delivery/ Amplification & Analytics |
Nathalie Abi Hanna | Leo Burnett Beirut | Senior Multimedia Designer - Design & Animation |
Salma Bou Matar | Leo Burnett Beirut | Junior Art Director - Design Execution |
Nancy Haddad | Leo Burnett Beirut | Multimedia Designer - Design & Animation |
Hadi Afif | Leo Burnett Beirut | Content Manager - Digital planning & delivery/ Amplification & Analytics |
Rand Weld Ali | Leo Burnett Beirut | Communication Executive - Campaign Execution |
Razan Mneimneh | Leo Burnett Beirut | Communication Manager - Campaign Execution |
Maia Sahyoun | Leo Burnett Beirut | PR Executive - Online and Offline analytics |
Nay Baz | Leo Burnett Beirut | Senior Desktop Publisher - Production |
Rana Bizri | Leo Burnett Beirut | Studio Manager - Production |
Patrick Low | Goodfellas | Art Direction |
Patrick Low | Goodfellas | Copywriter |
Chong Kian Guay | Goodfellas | Art Direction |
James Lim | Goodfellas | Account Management |
Shermin Ong | Goodfellas | Art Direction |
Singapore is an island-state with a 100% urban population and limited green spaces. We do not experience the four seasons, and rely heavily on air-conditioning to beat the heat. We also consume over 2 million plastic bags daily. With our growing affluence, beef consumption is on the rise, with 2020 having the highest volume of beef consumed per citizen, contributing to the increased production of greenhouse gases. This series of posters was meant to put things into perspective for Singaporeans to see what small changes they can make in their daily lives that will have a large impact. #OCBCCares aims to lead the CSR efforts in environmental protection and spread the message that small actions can have big impact, which is encapsulated by the tagline “Tomorrow's ours to save”.