Title | THE ULTIMATE MUSIC WALKING |
Brand | BCA - PT BANK CENTRAL ASIA, TBK |
Product / Service | BCA BLACK MASTERCARD TITANIUM |
Category | A05. Consumer Services / Business to Business |
Entrant | FLOCK CREATIVE NETWORK Jakarta, INDONESIA |
Idea Creation | FLOCK CREATIVE NETWORK Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Malek Ghorayeb | Leo Burnett Beirut | Chief Creative Officer - Campaign Supervision |
Nada Abi Saleh | Leo Burnett Beirut | Managing Director - Campaign Supervision |
Natasha Maasri | Leo Burnett Beirut | Executive Creative Director - Developed initial idea & led overall campaign execution |
Rana Khoury | Leo Burnett Beirut | Creative Director - Developed initial idea & led overall campaign execution |
Farah El Beaini | Leo Burnett Beirut | Communications Supervisor - Developed initial idea & led overall campaign execution & Led Media & PR amplification |
Grace Kassab | Leo Burnett Beirut | Associate Creative Director - Developed initial idea and led on Arabic writing |
Carl Kaed | Leo Burnett Beirut | Senior Art Director - Design Lead & Execution |
Orson Baz | Leo Burnett Beirut | Digital & Social Media Director - Digital planning & delivery/ Amplification & Analytics |
Nathalie Abi Hanna | Leo Burnett Beirut | Senior Multimedia Designer - Design & Animation |
Salma Bou Matar | Leo Burnett Beirut | Junior Art Director - Design Execution |
Nancy Haddad | Leo Burnett Beirut | Multimedia Designer - Design & Animation |
Hadi Afif | Leo Burnett Beirut | Content Manager - Digital planning & delivery/ Amplification & Analytics |
Rand Weld Ali | Leo Burnett Beirut | Communication Executive - Campaign Execution |
Razan Mneimneh | Leo Burnett Beirut | Communication Manager - Campaign Execution |
Maia Sahyoun | Leo Burnett Beirut | PR Executive - Online and Offline analytics |
Nay Baz | Leo Burnett Beirut | Senior Desktop Publisher - Production |
Rana Bizri | Leo Burnett Beirut | Studio Manager - Production |
Erwin Santoso | Future Creative Network | Chief Creative Officer |
Christian Melvin | Future Creative Network | Creative Director |
Hans Japutra | Future Creative Network | Art Director |
Rachel Dewanto | Future Creative Network | Art Director |
Kika Amila | Future Creative Network | Copywriter |
Alia Namira | Future Creative Network | Account Director |
Bank Central Asia (BCA), the largest privately-owned bank in Indonesia, has recently collaborated with Mastercard to launch an exclusive card, BCA Mastercard Black Titanium. It provides ultimate privilege and unforgettable experiences the holders can enjoy all around the globe. For the launching campaign, we transformed the cityscape of the world’s most vibrant cities into bokeh aesthetics, which bear an uncanny resemblance to the Mastercard logo — visualizing the commitment of BCA & Mastercard to help the cardholders easily find and access the ultimate experiences in each city.