THE ULTIMATE MUSIC WALKING

TitleTHE ULTIMATE MUSIC WALKING
BrandBCA - PT BANK CENTRAL ASIA, TBK
Product / ServiceBCA BLACK MASTERCARD TITANIUM
CategoryA05. Consumer Services / Business to Business
EntrantFLOCK CREATIVE NETWORK Jakarta, INDONESIA
Idea Creation FLOCK CREATIVE NETWORK Jakarta, INDONESIA

Credits

Name Company Position
Malek Ghorayeb Leo Burnett Beirut Chief Creative Officer - Campaign Supervision
Nada Abi Saleh Leo Burnett Beirut Managing Director - Campaign Supervision
Natasha Maasri Leo Burnett Beirut Executive Creative Director - Developed initial idea & led overall campaign execution
Rana Khoury Leo Burnett Beirut Creative Director - Developed initial idea & led overall campaign execution
Farah El Beaini Leo Burnett Beirut Communications Supervisor - Developed initial idea & led overall campaign execution & Led Media & PR amplification
Grace Kassab Leo Burnett Beirut Associate Creative Director - Developed initial idea and led on Arabic writing
Carl Kaed Leo Burnett Beirut Senior Art Director - Design Lead & Execution
Orson Baz Leo Burnett Beirut Digital & Social Media Director - Digital planning & delivery/ Amplification & Analytics
Nathalie Abi Hanna Leo Burnett Beirut Senior Multimedia Designer - Design & Animation
Salma Bou Matar Leo Burnett Beirut Junior Art Director - Design Execution
Nancy Haddad Leo Burnett Beirut Multimedia Designer - Design & Animation
Hadi Afif Leo Burnett Beirut Content Manager - Digital planning & delivery/ Amplification & Analytics
Rand Weld Ali Leo Burnett Beirut Communication Executive - Campaign Execution
Razan Mneimneh Leo Burnett Beirut Communication Manager - Campaign Execution
Maia Sahyoun Leo Burnett Beirut PR Executive - Online and Offline analytics
Nay Baz Leo Burnett Beirut Senior Desktop Publisher - Production
Rana Bizri Leo Burnett Beirut Studio Manager - Production
Erwin Santoso Future Creative Network Chief Creative Officer
Christian Melvin Future Creative Network Creative Director
Hans Japutra Future Creative Network Art Director
Rachel Dewanto Future Creative Network Art Director
Kika Amila Future Creative Network Copywriter
Alia Namira Future Creative Network Account Director

Cultural / Context information for the jury

Bank Central Asia (BCA), the largest privately-owned bank in Indonesia, has recently collaborated with Mastercard to launch an exclusive card, BCA Mastercard Black Titanium. It provides ultimate privilege and unforgettable experiences the holders can enjoy all around the globe. For the launching campaign, we transformed the cityscape of the world’s most vibrant cities into bokeh aesthetics, which bear an uncanny resemblance to the Mastercard logo — visualizing the commitment of BCA & Mastercard to help the cardholders easily find and access the ultimate experiences in each city.