| Title | INDO SWEEPER SHIP |
| Brand | NETFLIX |
| Product / Service | SPACE SWEEPERS MOVIE |
| Category | B01. Innovative and Adapted use of Print & Publishing |
| Entrant | GOODSTUPH THAILAND Bangkok, THAILAND |
| Idea Creation | GOODSTUPH THAILAND Bangkok, THAILAND |
| Media Placement | UM SINGAPORE, SINGAPORE |
| Production | DUDE STUDIOS Singapore, SINGAPORE |
| Additional Company | NETFLIX Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Fajar Kurnia | GOODSTUPH | Managing Partner / ECD / Art Director |
| Jeremy Chia | GOODSTUPH | Managing Partner / ECD / Art Director |
| Pat Law | GOODSTUPH | CEO |
| Putriani Mulyadi | Netflix | Copywriter |
| Antonia Elizabeth Tan Ming Hui | GOODSTUPH | Regional Business Lead, Project Manager, Producer |
| Sarah Nurdanita | GOODSTUPH | Senior Digital Strategist, Producer |
| Sarah Illingworth | UM | Group Director APAC |
| Melliana Utami | UM | Associate Media Director |
| Jerome Bigio | Netflix | Marketing Director, SEA |
| Nicole Effendy | Netflix | Marketing Lead, Film & Series, Indonesia |
| Yilin Lin | Netflix | Creative Production Lead |
| Mesikan Sornsriwiwat | GOODSTUPH | Editor |
| Kullanan Wongrawiwan | GOODSTUPH | Designer |
| Eugene Soh | DUDE STUDIOS | Founder/CEO |
| Angela Kwek | DUDE STUDIOS | Creative |
| Suthida Hochueai | GOODSTUPH | Art Director |
| Boonsong Thanapornpaiboon | GOODSTUPH | Editor |
| Pornpimon Jitmanasak | GOODSTUPH | Editor |
| Sumate Natekrajangkul | GOODSTUPH | Editor |
| Yudhistira Israel | VNGNC | Project Lead / Lighting / Rendering |
| Nano Andigracio | Nano Andigracio | Hard Surface Artist |
| Alula Sumendap | Alula Sumendap | Lead Graphic Designer |
| Adrian Aditya | Adrian Aditya | 3D Generalist |
| Kifurai Kifurai | Kifurai | Project Manager |
Netflix’s Korean sci-fi movie Space Sweepers had a stellar cast, easy storyline and amazing action sequences. We got Indonesians excited about the film by getting them to come together to design Indonesia’s very own Sweeper Ship! The culmination of this campaign was the launch of the ship. We chose a very traditional medium- newspapers, to launch it as we knew it would drive extra buzz. But the double page spread had a digital surprise- by activating the AR filter and scanning the newspaper, the ship took off and came to life, breathing new life in a ‘traditional’ medium.
Netflix’s Korean sci-fi movie Space Sweepers had a stellar cast, easy storyline and amazing action sequences. We got Indonesians excited about the film by getting them to come together to design Indonesia’s very own Sweeper Ship! The culmination of this campaign was the launch of the ship. We chose a very traditional medium- newspapers, to launch it as we knew it would drive extra buzz. But the double page spread had a digital surprise- by activating the AR filter and scanning the newspaper, the ship took off and came to life, breathing new life in a ‘traditional’ medium.
Indo Sweeper Ship Bringing Indonesians together to design their own space ship. The film featured ships with crews from different countries, but not Indonesia. So we got Indonesians to come together to design their very own Indo Sweeper Ship! Using Instagram story polls, we got everyone involved by getting them to vote for their favourite design elements. We then designed a unique Indo ship based on their input. We then collaborated with famous 3-D designer Izzy to put together the unique Indo ship. The ship launched on the front page of Indonesia’s national newspaper, Kompas and contributed to a city-wide shortage of newspapers that day. The biggest surprise? The ship could literally take off via an Instagram AR filter. Simple by scanning the QR code on the ad, it activated the filter and you could explore the ship in all its AR glory.
Social Media URL | Social Media URL | Application URL