Title | BOOK OF LIMBO |
Brand | BELONG |
Product / Service | BELONG MOBILE AND INTERNET |
Category | A05. Consumer Services / Business to Business |
Entrant | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation 2 | COLLIDER Sydney, AUSTRALIA |
Media Placement | HOWATSON + COMPANY Sydney, AUSTRALIA |
Media Placement 2 | OMD Sydney, AUSTRALIA |
PR | HOWATSON + COMPANY Sydney, AUSTRALIA |
PR 2 | CLEMENGER PR Melbourne, AUSTRALIA |
Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Production 2 | COLLIDER Sydney, AUSTRALIA |
Post Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Post Production 2 | COLLIDER Sydney, AUSTRALIA |
Additional Company | SALTWATER DREAMTIME Surry Hills, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin Chimes | Howatson+Company | Executive Creative Director |
Leslie Sharpe | Howatson+Company | Creative Director |
Elaine Li | Howatson+Company | Senior Art Director |
Jared Wicker | Howatson+Company | Senior Copywriter |
Andrew van der Westhuyzen | Collider Studio | Founder, Creative Director |
Kåre Martens | Collider Studio | Creative Director / Strategy |
Hugh Carrick-Allan | Collider Studio | CGI Artist |
Josh Bailey | Belong | Marketing – Trading & Propositions |
Loretta Bell | Belong | Product Owner – Trading & Propositions |
Zac Bennett-Brook | Saltwater Dreamtime | Artist and owner |
Leanne Boyd | Belong | Brand + Creative Lead |
Bruce Cameron | Individual | Director of Production |
Hugh Carrick-Allan | Collider | CGI Artist |
Nathan Cole | Belong | Marketing Chapter Lead |
Aaliah Eggins-Bryson | Belong | Head of Product |
Hoss Ghonouie | Collider | Head of Studio Production |
Garry Gorman | Peachyprint | Sales Director |
Chris Howatson | Howatson+Company | Chief Executive Officer |
Jana Kotatko | Belong | CEO |
Adelaide L’Estrange | Belong | Senior Marketing Specialist |
Sun Lee | Howatson+Company | Group Business Director |
Angela Lethbridge | Howatson+Company | Business Director |
Georgia Price | Howatson+Company | Senior PR Manager |
Kelly Schulz | Belong | Head of Brand, Comms & Culture |
Clare Taylor | Belong | Brand Specialist |
Holly Alexander | Howatson+Company | Head of Production |
Australian telco, Belong, saw the iPhone 13 announcement as a chance to generate awareness and get SIMs into phones. So, we solved a problem everyone was about to experience. Phone limbo. That sudden period of disconnection that happens while your data transfers between devices. The Book of Limbo is an offline online wormhole, designed to entertain those stranded between phones. It channels the wonder of the internet into 120 pages of original art. Just like a real internet wormhole, each page links to the next –spanning whale poop facts, royal conspiracies and even the entirety of Alice in Wonderland. All ending with a free $80 Belong SIM card, designed to help you explore real internet wormholes when your phone’s ready. All the materials are sustainable, locally sourced, and the production carbon offset. The campaign earned 23+ million impressions, a 400% uplift in site traffic and a +50% Belong purchase intent.