LONELY DEATH PREVENTION CAMPAIGN : GODOKSA POSTER

TitleLONELY DEATH PREVENTION CAMPAIGN : GODOKSA POSTER
BrandKEEPERS KOREA
Product / ServiceORGANIZING ARTICLE LEFT BY THE DECEASED SERVICE
CategoryC07. Corporate Purpose & Social Responsibility
EntrantKEEPERS KOREA Seoul, SOUTH KOREA
Idea Creation DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA

Credits

Name Company Position
Hohun Hwang Daehong Communications Art Director

Translation. Provide a full English translation of any text.

A social phenomenon ‘Godoksa*’, which has been mainly considered as a social problem of the elderly, is increasing for all age groups due to aggravation of social issues such as the growing number of singe-person households and a high unemployment rate. Especially, young adult Godoksa is not well recognized in general despite its gravity and rapid case growth. To raise kind awareness about our neighbors who are left alone in their rooms where death lurks around every corner, Keepers Korea – Deceased Estate Administration Services and Daehong Communications created this advertisement in collaboration to bring public attention to the seriousness of Godoksa in South Korea. *Godoksa refers to a person living alone being found dead without his or her family or neighbor knowing it.

Please tell us how the brand purpose inspired the work

2880 Lonely deaths buried in dark Every year in South Korea, 2,880 people die alone in thier rooms and unnoticed. It's never too late for those who need your kind attention to make it through.