Title | LONELY DEATH PREVENTION CAMPAIGN : GODOKSA POSTER |
Brand | KEEPERS KOREA |
Product / Service | ORGANIZING ARTICLE LEFT BY THE DECEASED SERVICE |
Category | C07. Corporate Purpose & Social Responsibility |
Entrant | KEEPERS KOREA Seoul, SOUTH KOREA |
Idea Creation | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hohun Hwang | Daehong Communications | Art Director |
A social phenomenon ‘Godoksa*’, which has been mainly considered as a social problem of the elderly, is increasing for all age groups due to aggravation of social issues such as the growing number of singe-person households and a high unemployment rate. Especially, young adult Godoksa is not well recognized in general despite its gravity and rapid case growth. To raise kind awareness about our neighbors who are left alone in their rooms where death lurks around every corner, Keepers Korea – Deceased Estate Administration Services and Daehong Communications created this advertisement in collaboration to bring public attention to the seriousness of Godoksa in South Korea. *Godoksa refers to a person living alone being found dead without his or her family or neighbor knowing it.
2880 Lonely deaths buried in dark Every year in South Korea, 2,880 people die alone in thier rooms and unnoticed. It's never too late for those who need your kind attention to make it through.