| Title | POP UP INTO YOUR HOME! |
| Brand | MORINAGA MILK INDUSTRY CO., LTD. |
| Product / Service | MT.RAINIER |
| Category | B01. Innovative and Adapted use of Print & Publishing |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Media Placement | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
| Production | HAKUHODO PRODUCTS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| TOMOHIKO KAWANISHI | HAKUHODO Inc. | Creative Director |
| MANATO HARA | HAKUHODO Inc. | Copywtiter/Planner |
| ATSUSHI TAKEGAMI | HAKUHODO Inc. | Art Director |
| Junichi Isoya | HAKUHODO Inc. | Account Manager |
| Masatoshi Nakagawa | quod LLC | PR Director |
| YUKIKO MOTOYAMA | HAKUHODO Product's Inc. | Producer |
| HAYATO FUKUDA | HAKUHODO Product's Inc. | Producer |
| HIDEO KAWASAKI | HAKUHODO Product's Inc. | Video Director |
| UKYO SUZUKI | HAKUHODO Product's Inc. | Production Manager |
| MIZUKI OONO | HAKUHODO Product's Inc. | Production Manager |
| HIDETAKA NAKAJIMA | Freelance | Designer |
On our newspaper ad, it is written as below: Animals came from the sea into your home to meet you who couldn't go to the sea. A special newspaper ad for the Japanese holiday ”Marine Day” "Japan's First Pop-up Newspaper" Today is “Marine Day”, the holiday on 19th July. It's a day when we all go to the sea, but we can't go out because of Covid-19. So, Mt. RAINIER, who usually delivers people healing with coffee drinks, will deliver a special newspaper ad where sea animals come to play in the house and pop up. Mt. RAINIER hopes the children will be healed by this ad even a little. After Covid-19 is over, please go to the sea or meet the animals in the aquarium. The animals are also looking forward to meeting you. The day will come soon.
When you open the newspaper, animals pop out like a pop-up book. The gimmick is innovative. On a holiday in the Covid-19 Crisis. Zoos were also shut down and children couldn't go out. So, we created a newspaper in which animals from the zoos pop out so that children can enjoy themselves at home. Without using smartphones. we created an innovative ad in a very analog fashion.