| Title | NAN |
| Brand | DEFENCE FORCE RECRUITMENT |
| Product / Service | ROYAL AUSTRALIAN NAVY |
| Category | A06. Not-for-profit / Charity / Government |
| Entrant | VMLY&R Melbourne, AUSTRALIA |
| Idea Creation | VMLY&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | VMLY&R AUNZ | Chief Creative Officer |
| Jake Barrow | VMLY&R Melbourne | Group Executive Creative Director |
| Kieran Moroney | VMLY&R Melbourne | Creative Director |
| Shane Geffen | VMLY&R Melbourne | Associate Creative Director |
| Scott Pritchett | VMLY&R Melbourne | Creative |
| Jack Harrison | VMLY&R Melbourne | Creative |
This campaign uses naval orders that are well-known in Australia through popular culture, and then changes a letter to change the meaning of the entire phrase. ‘Nan overboard’ twists the phrase ‘man overboard’, used when someone falls off a ship. ‘Nan’ is a colloquial version of ‘grandmother’ typically used in Australia.