Cultural / Context information for the jury

Olympics is the biggest sporting event on the planet. So naturally, brand noise during the Olympics had to be even bigger. When it came to advertising OYO, a tech brand that transformed budget hospitality, we changed how print advertising works. Nobody ever thought of an in-built Calendar app as a digital engagement platform until we made them. When the world was busy adding their work schedules to their calendars, we were re-inventing their daily functional channel into a marketing channel.

Translation. Provide a full English translation of any text.

NA

Please outline how the work was adapted, modified or was innovative

We released a front-pager, designed just like a Google calendar that listed events India participated in at the Olympics. The design also included a QR code which once scanned, synced this calendar with the one on your phone. The print ad continued to engage people long after its release — every single time India competed. We converted people’s calendars on their phones into an extension of the OYO app in the form of live notifs of the Olympics. Simultaneously, medal games where India was participating were celebrated as coupon names for a discount in our hotels the consumer can enjoy.