Cultural / Context information for the jury

OYO believes that everyone should evolve in their life. In relationships, in careers, in peace of mind, in time well spent. With over 19,000+ hotels and homes across India, OYO enables people to step out whenever, wherever, for whatever reason. In April-May 2021, India was struck with the second wave of COVID 19 — a calamity so severe that we lost close to 150K people. Stretched to the breaking point of the healthcare system, the shortage of material and infrastructure caused deaths that could have been avoided. People struggled for oxygen supplies, medication, even to find a place to be sick in isolation. To help our community continue in their evolution, OYO evolved from helping people step out to an OYO which helped stay indoor. We became what our customer needed us to be. OYO hotels transformed to OYO Care.

Translation. Provide a full English translation of any text.

NA

Please outline how the work was adapted, modified or was innovative

We released ads that could really be of use, rather than the usual noise. Leveraging the masthead of a leading national daily, we featured a tracker to record the SpO2 levels. People could use the space to record their temperature and lung capacity, multiple times, every day. We transformed a simple piece of paper into the perfect DIY kit for an isolating individual to be able to take care of themselves. Over 8,000 people tweeted using the ad as their health tracker. In addition to this, under the OYO Care initiative, OYO was able to supply 1500 cylinders, raise $300K and provide free isolation facilities to 300,000 patients.