| Title | RACING CAR |
| Brand | CHUPA CHUPS |
| Product / Service | CHUPA CHUPS |
| Category | A01. Consumer Goods |
| Entrant | CHEIL Hong Kong, HONG KONG |
| Idea Creation | CHEIL Hong Kong, HONG KONG |
| Media Placement | CHEIL Hong Kong, HONG KONG |
| Production | ILLUSION CGI STUDIO Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Paul Chan | Cheil Hong Kong | Chief Creative Officer |
| Lili Jiang | Cheil Hong Kong | Group Creative Director |
| Ivan Au | Cheil Hong Kong | Associate Creative Director |
| Kevin Cheung | Cheil Hong Kong | Associate Creative Director |
| Paul Chan | Cheil Hong Kong | Copywriter |
| Lili Jiang | Cheil Hong Kong | Copywriter |
| Tatiana Le | Cheil Hong Kong | Copywriter |
| Ivan Au | Cheil Hong Kong | Art Director |
| Kevin Cheung | Cheil Hong Kong | Art Director |
| Illusion CGI Studio . | Illusion CGI Studio | Illustrator |
| Illusion CGI Studio . | Illusion CGI Studio | Photographer |
Brief: Promote Chupa Chups to a wider audience. Insight: When you pop a Chupa Chups in your mouth, it just brings a smile to your face. Idea: Pure joy on a stick. Execution: Every intricate detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups. The campaign became a whimsical representation of Chupa Chups. And the meticulous craftsmanship became a symbol of the brand’s unwavering devotion to joy.
Pure joy on a stick.