Cultural / Context information for the jury

Hanging out with our besties-after hours and late into the night is common here in Hong Kong; truly a city that never sleeps. In the stillness of the night, popular quiet spots like an empty basketball court, a walk-by the harbour, a park bench and even a playground can all turn into a place where the truest friendships are made. This is especially true during Hong Kong's strict COVID dine-in restrictions, where restaurants and bars are all closed. In this print series, we capture these intimate settings and showcase how McDonald's has synonymously become proof of BFF moments. Anytime. Anywhere.