Title Brand Product / Service Entrant Company Location PR Location Award
A01 Consumer Goods
LITTLE BIG E-MOTION
HYUNDAI MOTOR GROUP
LITTLE BIG E-MOTION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
HYUNDAI MOTOR COMPANY
Seoul
SOUTH KOREA
CHEERS FAN
DAESANG CHUNGJUNGONE
ANJUYA
THE.WATERMELON Seoul SOUTH KOREA
ECOLATE
LIFULL
EARTH CUISINE
LIFULL Tokyo JAPAN LIFULL
Tokyo
PEAK INC.
Tokyo
JAPAN
HEINEKEN JUKE "MUSIC IN A CAN"
HEINEKEN
HEINEKEN
LEO BURNETT Ho Chi Minh City VIETNAM LEO BURNETT
Ho Chi Minh City
VIETNAM
Short List
REPACK "M"Y JOURNEY
MARS
MARS WRIGLEY
RUDER FINN GZ Guangzhou CHINA RUDER FINN GZ
Guangzhou
CHINA
THE STORY OF HETBAHN: 'THE MORE YOU KNOW ABOUT US, THE MORE YOU CAN REST ASSURED’
HETBAHN
PRE-COOKED RICE
CJ CHEILJEDANG Seoul SOUTH KOREA PR ONE
Seoul
SOUTH KOREA
A02 Healthcare
PANADOL CARE COLLECTIVE
GLAXOSMITHKLINE CONSUMER HEALTHCARE PTY LTD.
PANADOL
EDELMAN Sydney AUSTRALIA EDELMAN
Sydney
AUSTRALIA
THRIVE BY FIVE
THE MINDEROO FOUNDATION
THRIVE BY FIVE INITIATIVE
M&C SAATCHI Sydney AUSTRALIA THE MINDEROO FOUNDATION
Perth
AUSTRALIA
Bronze
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE WORLD'S MOST HATED RESTAURANT
SEIYU
VEGETABLE
ENJIN Tokyo JAPAN
IN A RELATIONSHIP WITH LOTUS'S
LOTUS'S
LOTUS'S 2021 BIGGEST SALES
LEO BURNETT Bangkok THAILAND
Short List
BOOKING EXPLORERS
BOOKING.COM
BOOKING.COM'S TRAVEL BOOKING PLATFORM
BOOKING.COM Singapore SINGAPORE ALLISON + PARTNERS PTE LTD
Singapore
SINGAPORE
LIST OF HOPE
SOGO & SEIBU CO., LTD.
DEPARTMENT STORE
FRONTAGE INC. Tokyo JAPAN FRONTAGE INC.
Tokyo
JAPAN
LIFE PLATE
ECOFLOW
LIFE PLATE
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
JAPAN
TAIWAN 2.0
UBER EATS
UBER EATS
SPECIAL Sydney AUSTRALIA
A04 Media / Entertainment
GIVING FANS A TASTE OF KINGDOM
NETFLIX, FIRE TIGER, LINE MAN
KINGDOM: ASHIN OF THE NORTH MOVIE, FIRE TIGER BUBBLE TEA, FOOD DELIVERY SERVICE
GOODSTUPH THAILAND Bangkok THAILAND
TIKTOK "X&Y"
TIKTOK
TIKTOK SHORT VERTICAL FILM PROJECT
TIKTOK Indonesia INDONESIA FORTUNE INDONESIA
Jakarta
INDONESIA
RED NOTICE SHOP
NETFLIX
RED NOTICE
DDB MUDRA Mumbai INDIA
PERFORMANCE ENHANCING MUSIC
SAMSUNG
SAMSUNG
CHE PROXIMITY Sydney AUSTRALIA
Bronze
A05 Consumer Services / Business to Business
GREY WIGGLE
UBER EATS
UBER EATS
SPECIAL Sydney AUSTRALIA HERD MSL SYDNEY
AUSTRALIA
A FIRE INSIDE
NRMA INSURANCE
INSURANCE
THINKERBELL Melbourne AUSTRALIA THINKERBELL
Melbourne
AUSTRALIA
Short List
AWAKENING A SLEEPING GIANT – THE TRICOR STORY: HOW PUNCHING ABOVE OUR WEIGHT REVEALED A MARKET LEADER
TRICOR GROUP
TRICOR’S IPO & BUSINESS EXPANSION SERVICES
TRICOR GROUP Hong Kong SAR HONG KONG TRICOR GROUP
Hong Kong SAR
HONG KONG
A06 Not-for-profit / Charity / Government
ONLINE CITY OFFICE
SAKU CITY
CITY PROMOTION
OZMA INC Tokyo JAPAN OZMA INC
Tokyo
JAPAN
LONESOME HOTEL
HONDAO SENIOR CITIZEN'S WELFARE FOUNDATION
WINTER CHARITY DONATION
INSPIRE ACTIVATION Taipei TAIWAN INSPIRE ACTIVATION
Taipei
TAIWAN
Short List
MAGPAREHISTROKA (REGISTERTOVOTE.COM)
COMMISSION ON ELECTIONS
MAGPAREHISTROKA (REGISTERTOVOTE.COM)
MULLENLOWE TREYNA Makati City THE PHILIPPINES
MASKED MEDIA
NUJP
MASKED
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES ACE SAATCHI & SAATCHI ADVERTISING
Manila
THE PHILIPPINES
B01 Social Engagement
GIVING FANS A TASTE OF KINGDOM
NETFLIX, FIRE TIGER, LINE MAN
KINGDOM: ASHIN OF THE NORTH MOVIE, FIRE TIGER BUBBLE TEA, FOOD DELIVERY SERVICE
GOODSTUPH THAILAND Bangkok THAILAND
MIDNIGHT-TEMPTATION ANIME
SAGA PREFECTURE
SAGA-MESHI (LOCAL SAGA SPECIALTIES)
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
DENTSU PUBLIC RELATIONS INC.
Tokyo
JAPAN
Short List
REPACK "M"Y JOURNEY
MARS
MARS WRIGLEY
RUDER FINN GZ Guangzhou CHINA RUDER FINN GZ
Guangzhou
CHINA
BORN THIS WAY
LUX
LUX
WUNDERMAN THOMPSON Singapore SINGAPORE THE HARDY BOYS
Durban
EDELMAN SA
Johannesburg
JESSICA HARTLEY
Amsterdam
SOUTH AFRICA
THE NETHERLANDS
AUSSIES, GET ALEXA. BECAUSE ALEXA GETS AUSSIES.
AMAZON ALEXA
AMAZON ALEXA
HOST HAVAS Sydney AUSTRALIA ONE GREEN BEAN
Sydney
AUSTRALIA
HYUNDAI X BTS FOR TOMORROW, WE WON'T WAIT
HYUNDAI
HYDROGEN ENERGY SYSTEM / NEXO (HYDROGEN CAR)
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
HAVE A BITE
NESTLÈ
KITKAT
WUNDERMAN THOMPSON Sydney AUSTRALIA POEM GROUP
Sydney
AUSTRALIA
EMPOWER MOVES
UN WOMEN AUSTRALIA
GENDER EQUALITY
THE MONKEYS, PART OF ACCENTURE SONG Sydney AUSTRALIA EDELMAN
Sydney
AUSTRALIA
Bronze
B03 Real-time Response
THE MOST SUCCESSFUL APOLOGY
ZESPRI INTERNATIONAL JAPAN K.K.
ZESPRI KIWIFRUIT
DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
DENTSU PUBLIC RELATIONS INC.
Tokyo
JAPAN
DOMINO'S CELEBRATES OLYMPIAN MIRABAI CHANU
DOMINO'S PIZZA INDIA
DOMINO'S PIZZA
DOMINO'S PIZZA INDIA Noida INDIA MADISON COMMUNICATIONS
Mumbai
INDIA
B04 Content Creation & Production
NAPOLEON DYNAMITE PUTS HIS SWEET SKILLS TO WORK
SEEK
SEEK CAREER ADVICE
ADHESIVE Sydney AUSTRALIA ADHESIVE
Sydney
AUSTRALIA
HOME OF SPORT
ADIDAS SINGAPORE
ADIDAS
CURRENT GLOBAL SINGAPORE CURRENT GLOBAL
SINGAPORE
PERFORMANCE ENHANCING MUSIC
SAMSUNG
SAMSUNG
CHE PROXIMITY Sydney AUSTRALIA
Short List
BOOKING EXPLORERS
BOOKING.COM
BOOKING.COM'S TRAVEL BOOKING PLATFORM
BOOKING.COM Singapore SINGAPORE ALLISON + PARTNERS PTE LTD
Singapore
SINGAPORE
INLIFE SHEROES #INAKO FOR FINANCIAL INCLUSIVITY
INSULAR LIFE
SHEROES
SVEN Manila THE PHILIPPINES SVEN
Manila
THE PHILIPPINES
THE BIRDS & THE BEES
UNITED NATIONS DEVELOPMENT PROGRAMME
THE BIRDS & THE BEES
WUNDERMAN THOMPSON Melbourne AUSTRALIA WUNDERMAN THOMPSON
Melbourne
AUSTRALIA
ONE TRUE PAIR MOVIE
JOLLIBEE
JOLLIBEE
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES STRATWORKS
Makati
THE PHILIPPINES
THE UNFILTERED HISTORY TOUR
VICE WORLD NEWS
VICE WORLD NEWS
DENTSU WEBCHUTNEY Bengaluru INDIA DENTSU WEBCHUTNEY
Mumbai
INDIA
Grand Prix
B05 Content Discovery & Amplification
PALE BLUE LETTER
SONY MUSIC LABELS / REISSUE RECORDS
KENSHI YONEZU “PALE BLUE”
SIX INC. Tokyo JAPAN SIX INC.
Tokyo
JAPAN
B06 Innovative Use of Influencers
HOME OF SPORT
ADIDAS SINGAPORE
ADIDAS
CURRENT GLOBAL SINGAPORE CURRENT GLOBAL
SINGAPORE
HIDDEN RUNWAY
SAMSUNG
SAMSUNG
CHE PROXIMITY Sydney AUSTRALIA EDELMAN
Sydney
AUSTRALIA
HYUNDAI X BOSTON DYNAMICS WELCOME TO THE FAMILY WITH BTS
HYUNDAI
HYUNDAI ROBOTICS VISION
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
THE UNFILTERED HISTORY TOUR
VICE WORLD NEWS
VICE WORLD NEWS
DENTSU WEBCHUTNEY Bengaluru INDIA DENTSU WEBCHUTNEY
Mumbai
INDIA
Short List
XXXX BUDGY SMUGGLERS LAUNCH
LION
XXXX
THINKERBELL Melbourne AUSTRALIA THINKERBELL
Melbourne
AUSTRALIA
TAIWAN 2.0
UBER EATS
UBER EATS
SPECIAL Sydney AUSTRALIA