| Title | MURAL OF CONTAINERS |
| Brand | SHUEISHA |
| Product / Service | MANGA”ONE PIECE” |
| Category | D03. Special Build |
| Entrant | ADK CREATIVE ONE Tokyo, JAPAN |
| Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
| Idea Creation 2 | KAIBUTSU Tokyo, JAPAN |
| Idea Creation 3 | MEDIA CONCIERGE Tokyo, JAPAN |
| Idea Creation 4 | AOI PRO. INC. Tokyo, JAPAN |
| Media Placement | ADK Tokyo, JAPAN |
| PR | MATERIAL Tokyo, JAPAN |
| Production | KAIBUTSU Tokyo, JAPAN |
| Production 2 | MEDIA CONCIERGE Tokyo, JAPAN |
| Production 3 | AOI PRO. INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| YU KATO | ADK Creative One | Creative Director |
| RYOKO KATAOKA | Navy | Copywriter |
| SHINJI AOKI | Media Concierge | Creative Planner |
| YUSUKE KITANI | Kaibutsu | Art Director |
| KOYO TAKEUCHI | Kaibutsu | Designer |
| YUSHI MACHIDA | ADK Marketing Solutions | Account Executive |
| TAKASHI AOKI | AOI Pro. | Movie Producer |
| SATOKO KAMO | AOI Pro. | Production Manager |
| TOMOAKI SHIMOKAWA | xpd | Movie Director |
| YUSUKE KAWAGUCHI | Freelance | Cameraman |
| HIROYUKI SUZUKI | IMAGINE | Music |
| RINA TAYAMA | IMAGINE | Music |
| HIROAKI KAJIWARA | Material | PR Director |
| YUSUKE SHIMADA | Material | PR Manager |
“ONE PIECE” is a comic about the adventures of pirates which has enjoyed 25 years of world-wide popularity.To celebrate the release of the 100th issue of “ONE PIECE”, we promoted the comic book not only to current fans, but also to the social networking generation. The goal was to provide an experience that the digital generation would want to share by utilizing touch points outside of the media that have a high affinity with comic fans.
We focused on the “sea” which is the stage for the adventures in the story. Six containers were combined to make one visual, making an ultra-huge ambient ad with size over 18m wide and 5m tall. It was decided to purposely show the containers being transported to the sea and the setting up process. By witnessing a guerrilla show, the young target audience took to social media to spread the word, and by exposing the production process, the ad turned into entertainment content.