Title | ANGRY & CALM |
Brand | LAURIER |
Product / Service | LAURIER SANITARY NAPKIN/PAD |
Category | F07. Corporate Purpose & Social Responsibility |
Entrant | DENTSU MCGARRYBOWEN Jakarta, INDONESIA |
Idea Creation | DENTSU MCGARRYBOWEN Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
BENNY NAPITUPULU | DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) | Art Director |
NOVARIANO MAULANA | DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) | Art Director |
ANDRA PUTERA | DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) | Copywriter |
CHELSEA CHINITA | DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) | Art Director |
RACHMAT RIYANTO | DENTSU MCGARY BOWEN (PT DENTSU INDONESIA) | Art Director |
One of the effects of Pre-Menstruation Syndrome can cause roller-coaster feelings for weeks up to their period to most women. Mood swings usually come out of sudden. It is a normal condition due to a hormonal change. But most people in Indonesia, Pre-Menstruation Syndrome (PMS) is also associated with a stigma where men and women feel unsteady moods. To break this stigma, Laurier created a visual where women can embrace their roller-coaster state of feeling and lead the audience to find out more about the good things of menstruation through www.menstruation.com